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Tue 17th Sep 2019
© John Levison
Brownlee: Join me in London
Posted by: Press Releases
Posted on: Wednesday 17th March 2010

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"Come and join me in London", said World Champion Alistair Brownlee today at a national Sports Journalists' Association (SJA) lunch in London as he announced his intention to make the 2010 Dextro Energy Triathlon ITU World Championship, London, a key part of his 2010 season.

"The Hyde Park triathlon is a really important event to me and to the sport of triathlon. It's a big showcase for us. I'm hoping that lots and lots of keen triathletes – as well as novices that are just starting out – will sign up to race in the age-group events over the Hyde Park weekend. It's a great atmosphere and will be lots of fun".

Brownlee, the 2009 winner, will compete at the event in Hyde Park over the weekend of July 24/25th as he aims to use his performance in London to help defend the world title he won in stunning fashion last year and help his long term objective of winning an Olympic medal in 2012.

Triathletes who are keen to experience the buzz of racing on the Olympic venue on the same day as the stars can sign up at

Brownlee told an SJA guest list including Canadian Joel Filliol, the British Triathlon Federation Head Coach and former coach to twice Olympic medallist Simon Whitfield: "The Dextro Energy Triathlon, London, is hugely important to me. With the Olympic Games coming at the same venue, this is the one to win.

"It's also great to lay down a marker in front of the home fans and London will be more crucial this year because I'm almost certain to miss the first two events of the ITU World Championships Series because of injury", he added of the UK Sport-supported elite event.

Brownlee is recovering from a femoral stress fracture and will not know until the end of this month how his early season will shape up. There is a Dextro Energy Triathlon ITU World Championships Series event in Madrid in early June and the European Championships in Ireland in early July.

Meanwhile, as Brownlee underlined, fans at the Dextro Energy Triathlon, London, will not only be able to cheer on Brownlee, and potentially his younger brother and World Junior Silver medallist as well as European Junior Champion, Jonathan, but they also have the unique chance to enter the event themselves via

Mass participation races will take place in all age-groups at Hyde Park, using the same course as the elite races on which athletes like Helen Jenkins, the world bronze medallist from the 2009 series final and 2008 world champion and Tim Don, a Londoner and former world champion, are also likely to compete.

"Triathlon is growing in popularity as a sport. More and more people are taking it up and we have seen an uplift in interest in entering even though entries don't close until June", said Robert Puestow of Upsolut Sports UK Ltd, the organisers of the event and the worldwide series on behalf of the International Triathlon Union. "We advise those interested to sign up now, as there are only a limited number of places remaining and we will be sold out, well before the official June deadline".

More than 110,000 people now compete in triathlon every year in the UK and participation in triathlon around the world has grown by over 300% in the past five years. The sport has been on the Olympic programme since 2000 and Britain won 12 medals in world-level events last year.

The Dextro Energy Triathlon ITU World Championship London will feature men's and women's elite races, youth, junior and paratriathlon events, plus the age-group races, over the Sprint and Olympic Distances.

It will be broadcast live on the BBC and British Eurosport, with a 52 minute highlights show on Channel 4. London and the sport of Triathlon will also be beamed out across the globe, via the international broadcast partners. The event is also set to attract thousands of spectators to one of the Capital's iconic venues.

Sally Chatterjee, CEO of Visit London said: "We are delighted that the Dextro Energy Triathlon ITU World Championships Series is returning to London and to Hyde Park for a second year. The event is a great chance for novice triathletes to enter their first race in one of London's most famous Royal parks which will also be the official venue for Triathlon at the 2012 Olympic Games.

"Last year's event was a huge success, providing a fantastic atmosphere for both athletes and spectators, and the 2010 weekend promises to be just as entertaining. For athletes travelling from outside London the race is a great way to see the Capital. Competitors can celebrate and recuperate by spending the weekend visiting all the wonderful attractions and sights which London has to offer."

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