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Thu 18th Jul 2019
Lucy Gossage joins ERDINGER Alkoholfrei
Posted by: Editor
Posted on: Friday 9th August 2013

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Some great news for 'Duracell Bunny' and Ironman UK winner Lucy Gossage, who has just joined Team ERDINGER Alkoholfrei as their first ever UK sponsored athlete. With plans for a career break - Phd completion permitting! - to focus full time on triathlon in the near future, the sponsorship news is great timing for both parties.

Just in time – ERDINGER Alkoholfrei announces athlete sponsorship

ERDINGER Alkoholfrei, the refreshing isotonic recovery drink, is proud to announce their first ever sponsored athlete in the UK…..and she's just won Ironman UK!

Lucy Gossage is a well-known face on UK and European triathlon and duathlon scene, and ERDINGER Alkoholfrei is very pleased to announce this rolling two year deal. Lucy will be a member of the international “Team ERDINGER Alkoholfrei” alongside thirteen other professional world class triathletes, including the Raelert brothers, Sonja Tajsich and Nicole and Lothar Leder. And like the Ironman UK 2013 win, the sponsorship has come just at the right time.

Lucy said “For the last year or so I've been toying with the idea of having a career break to allow me to focus full time on triathlon. I'm hoping to finish my Phd in the next six months and the ERDINGER Alkoholfrei sponsorship provides additional financial backing to help make this happen. Obviously, I knew all about ERDINGER from the international races I'd competed in, so I'm extremely excited about joining Team ERDINGER Alkoholfrei and being their first UK sponsored athlete. I'm aiming to qualify for Kona 2014, and this will go towards helping me achieve that.”

Waltraud Kaiser, ERDINGER Export Director, said “We're very happy we've managed to sign Lucy as our first UK sponsored triathlete. Becoming 2013 Ironman UK Champion demonstrates why we're so confident in Lucy and want to back her financially. We're really impressed with her track record, her dedication and ambition, and it's very important that Lucy's approach reflects the ERDINGER Alkoholfrei Team spirit and the ERDINGER culture.”

ERDINGER Alkoholfrei has been available in the UK for a number of years, but is much better known internationally as a refreshing isotonic sports recovery drink for endurance athletes. This year is the first time ERDINGER have actively marketed the product in the UK with sponsorship of the British Middle Distance Championships, alongside eight other triathlon events. Waltraud Kaiser added “It's been a fantastic year in the UK, and we've still got three events to go before the end of the season. The objective of sponsoring world class athletes, like Lucy, is to drive the awareness and popularity of Alkoholfrei in the UK. As the growth continues, the UK will become the second biggest Alkoholfrei market in Europe behind Germany, and that's a brand performance to match our athletes!”

Lucy Gossage – Ironman UK 2013 Champion

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