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Ironman Copenhagen confirmed
Posted by: Editor
Posted on: Wednesday 3rd July 2013


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Last week we published the news and background that the owners Ironman®, World Triathlon Corporation (WTC) had purchased YWC Sports, Copenhagen the organisers of several triathlon events in Denmark including the KMD Challenge Copenhagen and the half distance KMD Challenge Aarhus.

As expected, the two major players in long distance triathlon racing, Challenge and Ironman, have made further announcements confirming pretty much what we set out out last week i.e. that Challenge have terminated their contract with YWC Sports and that the events have become/re-branded as KMD Ironman Copenhagen and KMD Ironman 70.3 Aarhus and part of the Ironman European Tour / Road to Kona.

Ironman Copenhagen will have 50 Age Group slots for Kona 2013, while for Pro's the Copenhagen event has been given P-1000 status, but, will have a prize purse of $65,000 - a significant increase on the usual $25,000 for the lowest status Ironman events - effectively maintaining the prize money status in line with that which was offered under the Challenge umbrella. There are no details as yet we can find on the Pro ranking points / prize money for the Aarhus race. Entries are currently open to Ironman Copenhagen (HERE) which could well be of interest to those looking for another chance to make it to Kona 2013.

News too that this Friday new Challenge Family races will be announced.

The announcements from both the Challenge Family and Ironman are provided in full below.


Challenge Family terminates contract with Danish races

1 JULY 2013 - Challenge Family today announced the termination of its contract with YWC Sports and the Challenge Copenhagen and Challenge Aarhus races, effective immediately.

The sale by the directors of YWC to the World Triathlon Corporation is understood to put them in breach of a contract that still had two more editions of each race to run. This recent purchase by WTC marks the second time where they have bought companies contracted to Challenge Family with a current agreement in place.

“Challenge Copenhagen is a race we were proud of. It changed the face of triathlon in Denmark, growing an industry that was previously very limited. We are of course disappointed by the behaviour of both parties in this transaction. We are also disappointed for our athletes who made the former Challenge Copenhagen the success it is and entered a Challenge race in August but are now faced with a very different reality. We are extremely sorry for them to terminate the contract but the alternative is untenable.”

Walchshöfer went on to say the family-owned Challenge Family would not let recent events in Denmark deter future plans. “Our focus is on putting everything back into our races, we have made a commitment to operate in the best interests of the sport and our athletes, to respect its legacy and to honour the athlete's achievements. We build our races ourselves based on these values. We will continue to work hard to introduce new races around the world that give long distance triathletes the choice they deserve and avoid an unhealthy monopoly in the sport.”

This statement is supported by the imminent announcement of a new Challenge Family races this week. Full details will be announced on Friday 5 July.

The Challenge Family celebrates the sport of triathlon through its global series of long distance events and festivals that are changing the face of long distance racing around the world with its focus on athlete experience. Featuring spectacular courses in iconic destinations, Challenge Family events focus on delivering the race of a lifetime to every athlete, and creating a memorable spectator experience that captures all the excitement and emotion of this inspirational sport. The Challenge Family series currently features over 20 events around the world including the world's largest long distance triathlon, Challenge Roth in Germany. Other Challenge Family races take place in Germany, Holland, Austria, Canada, UK, France, Spain, Italy, Australia, New Zealand, Thailand and Taiwan.

For further information on Challenge Family, please visit www.challenge-family.com or follow on Twitter @Challenge_Famil or like on Facebook at www.facebook.com/ChallengeFamily.

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“ROAD TO KONA” NOW RUNS THROUGH DENMARK

The KMD IRONMAN® Copenhagen and KMD IRONMAN 70.3® Aarhus triathlons are the newest additions to the global IRONMAN race calendar. KMD IRONMAN Copenhagen will offer 50 slots for the IRONMAN World Championshipin Kailua-Kona, Hawaii.

(COPENHAGEN/HANAU, July 2, 2013) – Since 1978, racing at the IRONMAN® World Championship in Kailua-Kona has been a dream of triathletes worldwide. Now this dream will come true for 50 athletes who will race in the KMD IRONMAN Copenhagen triathlon on August 18. Today, IRONMAN officially announced two events in Denmark – KMD IRONMAN Copenhagen and KMD IRONMAN 70.3® Aarhus.

“Together with our friends at YWC Sports, which we acquired a short while ago, title sponsor KMD and the city of Copenhagen, we are delighted to add Copenhagen to our list of superb events around the world. We all believe that our acquisition of YWC Sports provides a unique opportunity for the race to grow into one of the top in the world and become an anchor race in Scandinavia,” said Andrew Messick, Chief Executive Officer of IRONMAN, at a press conference in Copenhagen. Other attendees of the press conference included Pia Allerslev, Mayor of Culture and Leisure, KMD Chief Executive Officer Lars Monrad-Gylling, YWC Sports Chief Executive Officer Thomas Veje Olsen and Thomas Dieckhoff, Chief Executive Officer of IRONMAN Europe, Middle East and Africa.

As of now, four IRONMAN and IRONMAN 70.3 races take place in Scandinavia: IRONMAN Kalmar (Sweden), IRONMAN 70.3 Haugesund (Norway), KMD IRONMAN Copenhagen and KMD IRONMAN 70.3 Aarhus.

“After YWC Sports approached us we immediately realized that Thomas Veje Olsen and his team are perfect partners to bring the iconic IRONMAN brand and the unique quality expected from our races to Denmark.” said Thomas Dieckhoff. “This step consolidates our position in Scandinavia but we are even happier for the athletes as the ‘Road to Kona’ now runs through Denmark.”


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