Having based herself in the U.S. for the 2013 season - and with two Ironman 70.3 victories already this season - more good news from British long distance professional Emma-Kate Lidbury who has just announced a new title sponsor in the form of Anthem Media Group.

'EK' tells us that the partnership will involve "more than just triathlon", as she will be assisting with their employee wellness programme, putting her knowledge to good use "for health, fitness and well-being."

With the life of a professional triathlete notoriously difficult from a financial perspective, clearly a great partnership for one of Great Britain's crop of talented Middle and Long distance athletes.

Anthem Media Group partners with professional triathlete Emma-Kate Lidbury

Anthem Media Group is proud to announce its sponsorship partnership with professional triathlete Emma-Kate Lidbury. Emma-Kate is a six-time Ironman 70.3 champion who recently won Ironman 70.3 Kansas, just a few miles from Anthem’s headquarters in Kansas City.

Emma-Kate will be working closely with two companies within the Anthem Media Group - Allied Media and Anthem Media – and is particularly excited to be involved with the new employee wellness program which AMG is launching.

Elizabeth Harvill, Director of Marketing at AMG, said: “We are proud to be partnering with Emma-Kate and look forward to working with her and seeing her triathlon career go from strength to strength. We are excited to have an athlete of her calibre assisting us with our innovative employee wellness program which is going to have a huge impact on the health, fitness and wellbeing of our staff.”

Emma-Kate said: “I am thrilled to be teaming up with AMG and believe together we can achieve great things. I am obviously excited to have their support and it will play a pivotal role in helping me achieve my goal of winning the Ironman 70.3 World Championships. Equally, I look forward to my involvement with the employee wellness program and working with all the team at AMG.”

Emma-Kate has had a stellar 2013 season so far: aside from her win at Ironman 70.3 Kansas, she has also won Ironman 70.3 Texas and placed second at Ironman 70.3 Raleigh just a week before racing in Kansas. She is next due to race at Ironman 70.3 Vineman on July 14 before her major race of the year, the Ironman 70.3 World Championships in Las Vegas on September 9.