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New flavours for High5 ZERO
Posted by: Press Releases
Posted on: Monday 27th February 2012


Tags  High5  |  ZERO


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High5 has launched a refreshing Pink Grapefruit flavour of its best selling Zero hydration drink. Visitors at the 2012 Triathlon Show at Sandown Park will be the first to try the new flavour.

Tim Atkinson, development director at High5 said, “This is our best flavour yet. It’s light and refreshing but not too sweet, making it perfect for sport. We’ve had so much positive feedback on ZERO overall. It provides fast hydration and lets athletes combat cramp and control their weight effectively.”

ZERO tabs produce a clean tasting and highly refreshing rehydration drink with zero calories and all key electrolytes including magnesium. ZERO contains light natural flavours with no artificial colours or preservatives. ZERO X’treme, which is also available in new Pink Grapefruit, contains a high level of caffeine for an effective stimulant kick.

For weight management, researchers have recently shown that during exercise, drinking ZERO instead of a typical carbohydrate sports drink containing 6% carbs, 22 participants burned (on average) 41% more fat. (Independently tested: Faculty of Biomedical and Life Sciences, University of Glasgow. See www.highfive.co.uk/zero for more info)

ZERO is great for anyone who wants to stay hydrated with a low calorie intake. It’s suitable for a wide range of sporting activities. For more information visit: www.highfive.co.uk or follow us on Facebook and Twitter.


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