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© RBCreate
Olympic Gold medallist to inspire more women into cycling
Posted by: Editor
Posted on: Tuesday 22nd February 2011


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Olympic Gold medallist Victoria Pendleton yesterday (21 February) launched Cycletta supported by Sky and British Cycling, a unique series of women-only, mass participation events, created to inspire more women to take up cycling. Two events are scheduled in 2011; Cycletta North on 26th June [UPDATE - now 2nd October] near Manchester and Cycletta South on the 11th September near London. Thousands of women are expected to take part, inspired by the opportunity to cycle alongside Victoria and take on a new sporting challenge.

Cycletta events will take place on a 40km course, a distance specifically designed to provide a fitness challenge, while remaining achievable and accessible. Cyclists of all abilities will be tackling the challenge, from committed enthusiasts looking for a blast on traffic free roads, to women who are eager to regain their confidence back in the saddle. The Cycletta experience will begin from registration, with regular training tips, equipment and nutrition advice, including personal anecdotes of support from the current Olympic gold medallist.

Cyclette launch: Nick Rusling and Victoria Pendleton ©RBCreate

Victoria Pendleton said:
“Cycling has been my passion since I was a child. Through the Cycletta series I want to inspire women to join me and cycle; as a hobby, a sport, a way to get fit and healthy. Whatever the reasoning, cycling can improve your life. I hope Cycletta will bring women together as they take on their own cycling challenge."

Nick Rusling, Cycletta founder said:
"The Cycletta series is a fantastic addition to the cycling community. Through the events, we're hoping to inspire a social shift in women's participation in cycling events. With Victoria's support we intend to deliver an exceptional experience for women of all cycling abilities; before, during and after the events.”

Corin Dimopoulos, Director of Cycling at Sky said:
"Sky and British Cycling are working in partnership to get a million more people in the UK cycling regularly by 2013 so we're delighted to be supporting the Cycletta events, which will give thousands of women the opportunity to get on their bikes and rediscover the sheer fun of cycling again.”

Victoria is joined by a dynamic group of Cycletta ambassadors including; Miranda Hart, Fern Britton, Clare Balding, James Duigan and Layla Anna Lee, who will do their part to encourage and motivate women to take up cycling.

For more information and to register for the Cycletta events, please visit www.cycletta.co.uk.


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