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WTC launches new global series..at Olympic distance
Posted by: Editor
Posted on: Wednesday 6th October 2010


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Another year, another number...

Five years ago the World Triathlon Corporation (WTC), owners of 'Ironman' launched - or should that be, re-branded - their half-ironman distance races to 'Ironman70.3', with the 70.3 representing the number of miles within each race (1.2 mile swim, 56 mile bike, 13.1 mile run). Seemed a little odd...but, as Henry Budgett wrote about, history as proven that to be a very smart and successful move.

Well, from 2011 will '5150' become just as familiar? In another move to extend the brand, the WTC have today announced the launch of a new standard distance, non-drafting race series. One immediate point to note is that the ITU Hy-Vee Elite Cup, the richest single race in the sport (won this season by Tim Don), looks as though it will no longer be part of the ITU calendar, having been announced as the 5150 U.S. Championship.

We'll examine this in more depth in due course, and possible implications, but for now here is the formal announcement of the new series.


Today, World Triathlon Corporation (WTC), best known for its worldwide Ironman and Ironman 70.3 races, announces the launch of a new global event series titled 5150. All events within the 5150 Triathlon Series include a 1.5K swim, 40K bike and 10K run. Event information, including online registration details, will be available in the coming weeks on www.5150.com.

Starting in 2011, the 5150 Series will be the largest international distance triathlon series in the world and will be the first non-drafting international race series of its kind, offering a competitive platform for professional and age group athletes. The 2011 event schedule will offer 13 domestic events as well as a handful of international races. The Hy-Vee Triathlon will host the 5150 U.S. Championship, offering professional athletes the opportunity to compete for $1 million in prize money. Additional international race locations in Europe and Asia-Pacific will be announced soon.

2011 5150 Series (United States)

March 13 Miami International Triathlon (Miami, Fla.)
May 1 St. Anthony’s Triathlon (St. Petersburg, Fla.)
May 15 5150 New Orleans (New Orleans, La.)
May 22 Memphis in May Triathlon (Tunica, Miss.)
June 19 Washington D.C. Triathlon (Washington, D.C.)
June 25 5150 Provo (Provo, Utah)
July 10 Boulder Peak Triathlon (Boulder, Colo.)
August 7 Nautica New York City Triathlon (New York, N.Y.)
September 4 Hy-Vee Triathlon/5150 U.S. Championship (Des Moines, Iowa)
September 11 5150 Lake Lanier (Gainesville, Ga.)
October 2 5150 Lake Las Vegas (Henderson, Nev.)
October 23 5150 Galveston (Galveston, Texas)
November 12 5150 Clearwater/5150 Series Finale (Clearwater, Fla.)

2011 5150 Series (International)

June 5 5150 Frankfurt (Frankfurt, Germany)
June 12 5150 Klagenfurt (Klagenfurt, Austria)
July 9 5150 Zurich (Zurich, Switzerland)

For information on 5150, please stay tuned to www.5150.com.


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