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First time triathlete wins entry into Mazda Stockholm Triathlon
Posted by: Press Releases
Posted on: Thursday 11th June 2009


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A triathlon newcomer from Earlsfield, London, will take part in his first swim-bike-run event after winning entry into Scandinavia’s largest triathlon. As well as receiving two places to compete in the stunning Mazda Stockholm Triathlon in Sweden's capital city, Ian Evans, also picked up flights and two night’s accommodation in a four-star hotel in central Stockholm.

Ian won the fantastic triathlon package after entering a prize draw at the Mazda Blenheim Triathlon, held in the picturesque grounds of Blenheim Palace, Oxfordshire, last weekend (6-7 June). The competition was organised by headline sponsor Mazda and event organiser IMG.

The 24-year-old chef will take part in the Mazda Stockholm Triathlon alongside his brother Matthew, a seasoned triathlete.

“I went to the Mazda Blenheim Triathlon to cheer on my brother Matthew and sister Sian who were both competing – it was the first time I’d ever been to a triathlon,” explains Ian. “I was really struck by the whole buzz – it was such a fantastic atmosphere and the look of absolute joy on their faces when they crossed the finish line convinced me to take it up too.  I was thrilled when I found out I’d won entry to the Mazda Stockholm Triathlon – I can’t wait to compete!”

Mazda UK sales and marketing director Mark Cameron, who made his triathlon debut at the Mazda Blenheim Triathlon, congratulated Ian, adding: “This is a truly exciting prize and I’m delighted for Ian and wish him the best of luck in his first triathlon. The inaugural Mazda Stockholm Triathlon proved a huge success in 2008 and this year’s event is set to be even bigger and better.”

Director of IMG Mass Participation Sports, Nick Rusling comments: “The second Mazda Stockholm Triathlon takes place on Sunday 23 August and captures some of the most unique sights that the Swedish city has to offer. The event starts with the swim on the Royal Djurgården Island from the docks, the bike route then winds its way through the centre of historic Stockholm with the run finishing outside the maritime museum.”

Mazda is committed to growing the sport of triathlon. As well as providing sponsorship to major events such as the Mazda Blenheim and London Triathlons, Mazda also sponsors elite triathlete Tim Don to act as an ambassador for the sport. Mazda has also formed a team to compete in this year’s events, consisting of staff from all levels of the business, including directors and dealers as well as motoring and sports journalists.

Triathlon is the fastest growing mass participation sport in the UK due to its variety, accessibility and scope to train both indoors and out.

“Mazda’s Zoom-Zoom philosophy is about exhilarating experiences and the thrill of challenging oneself and triathlon echoes that perfectly,” adds Mark Cameron.

For more information about the Mazda Stockholm Triathlon, please visit www.stockholmtriathlon.com

For more information about Mazda’s triathlon sponsorship programme, please visit www.wearetriathlon.com


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