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Avon calling...
Posted by: Editor
Posted on: Wednesday 15th October 2008


Tags  Avon  |  Ironman  |  Ironman Fragrance Collection  |  WTC


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Expanding the Ironman brand, and associating with products in several related markets has been a lucrative and successful operation for the World Triathlon Corporation (WTC), for many years. The Timex Ironman range of watches, for example, is the world's biggest selling sports watch, and Timex has been the longest and arguably most successful licensee of the Ironman brand.

Now though, as well as wearing Ironman, you'll soon have the opportunity to smell like Ironman... with the launch of the Ironman Fragrance Collection, in collaboration with Avon.

Apparently: "The signature scent of the Ironman collection, developed by Drom fragrance house, is a victorious fusion of energizing citrus and exotic spices spiked with rich woods. Top notes of ginger, sparkling lime and violet mingle with mid notes of nutmeg, rain mist accord and vetiver, and are grounded in a base of patchouli, cedarwood, wiliwood accord and tree moss. The star of the collection, the Ironman fragrance, comes in a sleek yet rugged bottle with an organic feel. The top is designed to look like a bike grip, one of the disciplines seen in Ironman, evoking the athleticism that inspires the fragrance. The powerful black-on-black carton features icons of each of the triathlon sports, with a footprint representing running, waves representing swimming, and tire tread representing cycling."

You can read more HERE.


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