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Tue 26th Mar 2019
Performance Cycles appoints Alex Willis as performance specialist
Posted by: Editor
Posted on: Wednesday 9th March 2016

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Performance Cycles, the provider of bikes, parts, accessories and services for sportive and triathlon riders, has appointed Alex Willis as performance specialist.

Alex joins the Poulton based store having amassed a wealth of knowledge and experience in performance cycling. Most recently, he was a physiologist and bike fitter at Retul cycle fit specialist, Bike Science in Bristol.

Alex has also worked in sales with Bike Rooms in Swindon, where he advised customers on high end bikes and cycling apparel, built bikes and carried out maintenance.

Between 2013 and 2014, Alex was a Performance Specialist at The Altitude Centre, the UK’s leading altitude training provider. Working with the largest commercial altitude chamber in the world, he ran exercise and intermittent hypoxic exposure acclimatisation sessions for sports people of all levels.

Alex graduated from the University of Bath with a BSc in sport and exercise science in 2013. Whilst studying, Alex travelled to Canada to work at the country’s leading private sport science centre, Peak Centre for Human Performance. Here, he carried out physiological testing and designed and implemented training programmes for endurance athletes. He also advised clients on strength, conditioning, flexibility and nutrition.

In his new role, Alex will head up the bike fitting and performance testing centre alongside Andy Kirk, owner of Performance Cycles, as well as offering customers training sessions and seminars, threshold testing, power meter set up and advice on cycling clothing and accessories for optimum performance.

Performance Cycles stocks many of the world’s leading cycle brands and supports seasoned experts as well as newcomers to the exciting world of cycling. In stock are bikes produced by many of the world’s leading brands. The company will also source a new supplier – or build a custom bike from scratch – to ensure clients get the bike that’s exactly right for them.

Also available at Performance Cycles are:

  • expert technical advice
  • parts
  • accessories
  • clothing
  • bike servicing

The business organises regular rides around the Cotswolds from its store and provides a comprehensive event service package for other ride organisers.

Performance Cycles is a member of the cycle to work scheme.

For more information, visit

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