Eve Roberts has joined wetsuit and swimskin brand, blueseventy to lead European Sales and Marketing. Based from the UK, Eve brings industry expertise as well as experience in managing premium brands in blue-chip companies. Being multi-lingual, Eve will propel blueseventy's ability to expand its reach into Europe.

Eve previously launched the SKINFIT brand into the UK and latterly continued her passion for multi-sport working with a major cycling distributor.

Immediate priorities will be to secure blueseventy's strong position as a leader in the UK wetsuit and competitive swimwear market as well as opening new opportunities and supporting European distributors, including recently appointed GJH Sales in Germany.

blueseventy CEO, John Duquette, commented: "We're really pleased to have appointed Eve Roberts and are excited about the potential to grow our European share."

He added: "blueseventy has award-winning wetsuits and swimskins that are proven at the very highest level. Eve gives us the ability to put these fantastic products in front of a broader audience, as well offering a very professional service to our existing customers."

Eve Roberts added: "Working with blueseventy combines my personal passion with an exciting and challenging role. The UK is a really important market with buoyant and growing participation rates. However, the market in both swim and triathlon is becoming more and more competitive and I will make it a priority to ensure we deliver exceptional customer service and maximise brand exposure for all our partners, retailers, consumers, and athletes.

"Our recent distribution agreement with CJH Sales also gives us a great platform to engage with Europe, and I am looking forward to meeting existing and potential new blueseventy partners."

To get in touch to discuss blueseventy in the UK and Europe please contact eve@blueseventy.com and visit www.blueseventy.co.uk.