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IRONMAN acquires LAGARDÈRE SPORTS
Posted by: Editor
Posted on: Thursday 21st January 2016


Tags  Ironman  |  Lagardere  |  Lagardere Sports  |  Wanda  |  Wanda Sports Holding  |  World Triathlon Corporation  |  WTC


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IRONMAN ANNOUNCES ACQUISITION OF LAGARDÈRE SPORTS’ ENDURANCE DIVISION

Global Triathlon Leader Will Now Own and/or Operate Five Additional ITU Triathlons in Addition to Marathon and Cycling Events

IRONMAN today announced that it has signed an agreement to acquire Lagardère Sports’ endurance division, which includes races in three continents and eight countries. IRONMAN will therefore own and/or operate an additional five International Triathlon Union (ITU) events, four marathons, six cycling races as well as a number of other participation events. These events are expected to serve an estimated 140,000 participants in 2016.

“Lagardère Sports has built innovative and world-class events which, when added to our global event portfolio, further builds our company and strengthens the entire endurance business under the roof of Wanda Sports Holding,” said Andrew Messick, Chief Executive Officer of IRONMAN. “These iconic events, and the teams that have created and managed them, will further strengthen our position in triathlon, expand our portfolio in running, and establish ourselves in cycling.”

Christian Toetzke, currently CEO of Lagardère Sports endurance division, will join IRONMAN's global executive team as Chief Development Officer and Global Head of Cycling.

“The Lagardère Sports endurance team is excited about the new opportunities as part of the global IRONMAN organization,” added Toetzke. “With the acquisition, IRONMAN is extending its portfolio in world class running and cycling. I look forward to being a part of this growth in my new role", added Toetzke.”

IRONMAN and the ITU have been long-term partners, working together on unified and global standard rules for triathlon, as well as several athlete development initiatives. With this acquisition, IRONMAN adds to their portfolio and will now own and operate the ITU World Triathlon Hamburg, ITU World Triathlon Leeds, ITU World Triathlon Abu Dhabi, ITU World Triathlon Stockholm and ITU World Triathlon Cape Town. With IRONMAN’s current ownership of the ITU World Triathlon Gold Coast, it now owns and operates six of the nine events in the ITU World Triathlon Series.

“Lagardère Sports has been a long-standing and fantastic partner to the ITU. It is with their commitment to the sport of triathlon that we raised the bar and brought triathlon to the masses over the last eight years. I fully believe the transition of these events to IRONMAN will serve to further strengthen our sport on a global level,” said Marisol Casado, ITU President and IOC Member. “Congratulations to both Lagardère Sports and IRONMAN. ITU looks forward to continuing to work together to keep triathlon a major player in the world of sports."

Listed below are the races to be added to the IRONMAN portfolio:

ITU

ITU World Triathlon Abu Dhabi
ITU World Triathlon Cape Town
ITU World Triathlon Hamburg
ITU World Triathlon Leeds
ITU World Triathlon Stockholm

Cycling

Hamburg Cyclassics
Velothon Berlin
Velothon Wales
Velothon Copenhagen
Velothon Stockholm
Velothon Stuttgart

Running

Hamburg Marathon
Hawkes Bay International Marathon
Marathon de Bordeaux
Queenstown Marathon
Music Run Hamburg
Music Runs in Germany, UK, France, Sweden & South Africa

Multisport, Festival, Other

Duathlon Cape Town
Duathlon Sandton
The Motatapu
The Pioneer

All previously announced race information including race date will remain the same. For more information on the IRONMAN brand and global event series, visit eu.ironman.com.


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