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Thu 29th Sep 2022
2013 Jenson Button Trust Triathlon raises over £30,000 for charity
Posted by: Press Releases
Posted on: Thursday 18th July 2013

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500 triathletes took part in the Jenson Button Trust Triathlon at the Luton Hoo estate in Bedfordshire on Sunday (14th July), raising more than £30,000 for Help for Heroes. Watched by over 2,000 spectators, Jenson Button competed twice during the day finishing in 17th place, in a time of 00:55:41, against a strong field of triathletes.

Jenson Button pictured Sunday at the Jenson Button Trust Triathlon 2013, fuelled by Chobani YoghurtThe unique format saw competitors take part in a 300m lake swim, 9km bike and 2.5km run, all within the grounds of the beautiful Luton Hoo estate. The top 50 from each wave then went into a final consisting of 750m swim, 20km bike and 5km run. The remaining participants from each wave contested a ‘wooden spoon' race-off, giving all competitors a chance to race twice.

In the evening, participants and spectators joined the Vodafone McLaren Mercedes driver at a post-race party and prize giving, where entertainment was provided by the UK's number one beatbox band, Duke.

All those who took part were encouraged to fundraise for Help for Heroes, with money still coming in. Now in its fourth year, The Jenson Button Trust has raised vast sums of money for a number of charities close to Jenson's heart.

The event was devised by the Formula 1 driver, a keen triathlete, as part of his training and to raise money for good causes. Chobani, SNO™, Santander, Huub and Maxifuel all supported this year's event.

Jenson Button said:"It was a fantastic day with a great level of competition but with a relaxed atmosphere. There is a real family feel to the day, with a buzzing event village for both spectators and triathletes to enjoy, and we had some great partners that helped to create the festival vibe that I was keen to capture when we launched the event last year.

Most importantly, I'm delighted that we've a raised a good amount of money for Help for Heroes. The guys and girls do so much for us, so it's great to be able to give something back. I'd like to thank everybody who donated and supported this year's event and I can't wait for next year!”

To sponsor Jenson visit:

For photos and videos from the day, visit:

Jenson Button and Jessica Michibata pictured after finishing the Jenson Button Trust Triathlon 2013, fuelled by Chobani Yoghurt

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